Search Engine Optimization (SEO) Services
SEO is the process of improving the visibility of a website in a search engines “organic” or un-paid search results. SEM is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions).
If you are using NetSuite’s eCommerce platform for one or more
web sites (using the Multi-Site module) or Amazon Webstore you have already invested
significant time and money toward building your online presence.
Your investment was made with the goal of building a sustainable
eCommerce presence that will be tightly coupled with your inventory
items, accounting and CRM – a wise investment that helps you
optimize your processes and that saves you time and money.
Now you must drive as many visitors as you can in order to leverage your infrastructure and maximize throughput. You can also learn more about our SEM Services with PPC Advertising to drive additional traffic to your web site.
What are the benefits from organic SEO services?
In general, SEO/SEM efforts will significantly increase the likelihood that your web site will be found by search engine (Google, Bing, and Yahoo) visitors. Our NetSuite and Amazon SEO services will also insure that your web site pages will be properly indexed by the search engines. Engaging Explore Consulting for specific SEO/SEM services will help your online business to:
- Position your company for the long term - Once in place, a properly designed and optimized site should remain, over the long term, in the rankings compared to PPC (Google Adwords) where costs are ongoing and unpredictable.
- Target Traffic - SEO can increase the number of visitors who are actively searching for your product or service.
- Receive a High ROI - SEO brings a higher, measurable Return On Investment (ROI) than any comparable form of marketing.
- Increase Sales - SEO means increased sales of your product or service (by attracting more visitors).
- Examine Short Term Results - You should begin seeing a positive difference within weeks if not days (but the larger effect will be seen within a three to six month period).
- Continue With Your Existing Site – Optimizing your site can be done mostly behind the scenes, so you shouldn’t notice any major difference to look and feel.
Why you need Explore’s SEO/SEM Services?
Optimizing your NetSuite eCommerce web site or Amazon Webstore for organic listings is a little different from optimizing other web sites. Understanding the difference is where Explore’s expertise comes in. Explore has significant experience in optimizing eCommerce web sites for search engine traffic. We have a significant amount of data about what works for our clients and our research continues even as you read these words.
We have multiple fixed price SEO Audit packages that are a great place to get started in helping drive more traffic to your web site. The audit packages can include:
Web Analytics
We will help you leverage the features of this powerful reporting interface by tying your NetSuite Webstore or Amazon Webstore to Google Analytics to provide traffic, transaction, conversion, product, and key word metrics. Learn more about our complete Google Analytics for NetSuite offering. We also have expertise with Omniture Analytics For NetSuite Web Stores.
Site Evaluation
We will evaluate your site to look for problems and opportunities to improve your search engine rankings from within your own site. Areas reviewed include:
- site architecture, formatting, internal linking and general search engine discovery
- optimization of meta tags and HTML tags
- reviewing content for search engine friendliness
- keyword research to determine targets based upon relevancy, search volume and competition
Competitive Analysis
Discover the tactics that your competitors are using and formulate a plan to beat them. We will find both their strengths and areas that they are vulnerable and include this information in our recommendations.
Improvement Plan
We will provide a prioritized list of options to improve the traffic and business that is coming to your site. In addition to the improvements that can be made on your site we will also look at other options like social media and link building to maximize.
All audit packages will contain a findings report with recommendations for improvement. A consultation to review the results of the audit is also included.
|
