December 8, 2003
New NetSuite Customization Makes On-Line Applications as Customizable as Traditional Software
NetSuite First ASP to Bring Advanced Customization to Web-native Business Applications New Account Cloning Capability Enables Solution Providers to “Customize Once, Sell Often”
SAN MATEO, Calif. – NetSuite, Inc., makers of Oracle(R) Small Business Suite, today announced new customization technology that makes its on-line applications as customizable as traditional, “self- managed” applications. This new technology enables companies to fundamentally alter NetSuites Web-native, on-demand products with the addition of database tables, as well as the addition of custom code enabling rapid customization to meet company and industry needs. NetSuite also addresses a major shortcoming of traditional application customization by automatically carrying forward customizations with each new release. NetSuite also unveiled Account Cloning, a new capability that allows Solution Providers to configure and customize NetSuite to meet the needs of a particular industry segment, and then replicate that account as they sell it to multiple companies within that target market. The Oracle Small Business Suite name is used under license from Oracle Corporation (ORCL).
NetSuite customization is a major breakthrough because it solves two problems facing the business application market. First, Web-native business applications have seen increasing adoption, but have been viewed as “one size fits all.” Secondly, traditional application software has the major drawback that once customized, it is very difficult to upgrade to newer versions of the business application when they become available.
“NetSuite shatters the myths about the customization of on-line products; our thousands of NetSuite customers are running different, customized versions of the product,” said Zach Nelson, CEO of NetSuite. “Not only does NetSuite have the capabilities previously available only in incredibly expensive and complex software products, but more importantly, we also carry forward our customers”””” modifications each time we upgrade them to a new version of NetSuite.”
NetSuite brings to the ASP market customization capabilities previously found only in much more expensive “enterprise” applications. It complements the highly configurable elements of NetSuite such as user-defined dashboards and the ability to add an unlimited number of custom fields with advanced customization capabilities including:
Projector Doctor, a San Diego, Calif.-based projector repair company has leveraged NetSuite customization technology to tailor NetSuite to meet its business needs. “Our most significant area of customization is in the data we collect during the repair process,” said Dean Mitchell, partner of the firm. “We have added several custom tabs with data that is captured at various points during the repair cycle. NetSuite””””s ease of customization made it fit in seamlessly with the overall flow of customers and repair jobs within the application. We have also made extensive use of custom lists in order to add the proper edits to the repair data we capture. These drop-down lists keep the data uniform and allow ease of entry. In addition to customer and repair job customizations, we have created several custom record types and added fields to items, sales transactions, and customer service cases. All of this has carried forward without a hitch with each upgrade.”
New NetSuite Account Cloning allows solution providers to leverage NetSuite customization capabilities and their specific domain expertise to build more profitable businesses. NetSuites solution providers are now able to leverage this advanced technology to create industry-specific templates. These template accounts can then be cloned providing a NetSuite industry solution replicable to many customers within the industry. These industry customers can further tailor this solution to their specific company, department and individual needs. As a result NetSuite solution providers have extended their businesses to many vertical markets other ASPs have never reached including bio-tech, construction, real estate, financial services and agriculture.
Explore Consulting has done extensive customization for their clients. Steve Jones, CEO and Partner of Explore Consulting touted, “NetSuites customization technology has given us the Custom Records and Custom Code capabilities necessary to build a robust financial services vertical solution. With NetSuite Account Cloning, we are able to customize once and sell often. Its a win-win proposition because we benefit from ease of use of the tools and replication. The customer benefits from being able to access an affordable solution, in a fraction of the normal implementation time, which meets their industry requirements and still provides tailoring for their companies unique processes and personalization.”
NetSuite enables companies to manage all key business operations in a single, integrated system, which includes customer relationship management; order fulfillment, inventory, finance and product assembly; e-commerce and Web site management; and employee productivity. In addition, NetSuite is delivered as an online service, so there is no hardware to procure, no large, up-front license fee, and no complex set-ups.
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