Google Soon To Be Hyped Up On Caffeine

BELLEVUE, WA – November 18, 2009 – Changes to Google’s algorithm used to be large events, but have toned down over the years as Google has moved from making changes quarterly down to a daily routine. However, there is a major update coming soon called Google Caffeine that every site owner should pay attention to.
Rather than an actual algorithm change, Google Caffeine is an infrastructure change that allows Google to crawl and index sites faster and deeper. As the name implies, Caffeine is about speed, but it also gives Google some flexibility in adjusting the algorithm-even within niches.


How Will Google Caffeine Affect My Site?

Until it is rolled out, it is difficult to say. The good news is that it won’t happen before the holiday season, as in years past. As a surprise to most, Google announced that Caffeine is ready, but they will wait until after the holidays to roll out Caffeine except on one server (so some users may see the new results). Once the new data set is rolled out, some sites will immediately see changes in their rankings and others will feel the effects over a longer period of time.
In the search engine optimization (SEO) community, many expect further strength in the Vince update (an algorithm change earlier this year that favored large brand sites) and more rapid algorithm changes, meaning successful SEO strategies will favor more holistic approaches. Other rumors are that Google will feature fresher content.


What Should I Do?

No one knows for sure what Google Caffeine has in store, but we’ll be watching the changes very closely. Google Caffeine serves as a good reminder that SEO best practices constantly change. If you haven’t had an SEO audit in the past six months or a year, it is worth consideration.
Read more about Explore Consulting’s SEO Services.


About Dustin Woodard:

Dustin is a veteran search engine optimization (SEO) and social media professional with over 11 years of driving traffic to a number of top-ranked websites in the food, financial and publishing industries. While at Wetpaint, Dustin was in charge of SEO for over 1.5 million user generated websites plus the official community sites for partners like Dell, HBO, Showtime, FOX, the New York Giants, Lucas Arts and Capitol Records. Prior to Wetpaint, Dustin was in charge of SEO for His past web work has won him several prestigious awards from Forbes and Inc magazines, leading to his appointment as a judge for the annual Webby Awards. Dustin presented last month at Product Camp in Seattle and just returned from PubCon in Vegas, where he was a guest speaker on Optimizing Forums for Search & Dealing with User Generated Content.


About Explore Consulting:
Based in Bellevue, Wash., Explore Consulting was founded in 2001 and is a professional services company dedicated to providing innovative and cost-effective solutions for their customers’ database and IT systems needs. Explore was recently included on the Inc. 5000 list of fastest growing privately owned companies in the U.S. for the third year in a row as well as the Puget Sound Business Journal’s 100 Fastest Growing Private Companies. Explore Consulting is the largest NetSuite Solution Provider and reseller in the Northwestern United States and has been a 4-time NetSuite Star Performer. For more information, visit or


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